'For Days' Has Customers to Return Ripped Shirts to Get New Ones
Justin Lam — June 5, 2018 — Eco
References: fordays & fastcompany
Fashion is quickly becoming a disposable-focused industry but a new brand called For Days is hoping to change this with its new t-shirt subscription model. Stains, rips and tears often lead wearers to dispose of a piece of clothing, but For Days is encouraging customers to simply return the shirt to them and get a new one. The start-up will then recycle the old shirt to produce future products and ship those out to more buyers. In this regard, For Days has essentially developed a circular economy in which future products are produced from the remains of past products.
The shirts themselves are comprised of cotton—both 100% organic and the remains of recycled shirts. For Days currently offers three levels to its subscription model, ranging from $12 a month to $36 a month. The varying levels will not affect the quality of shirts or service, but will simply focus on the number of shirts a customer receives each month.
The shirts themselves are comprised of cotton—both 100% organic and the remains of recycled shirts. For Days currently offers three levels to its subscription model, ranging from $12 a month to $36 a month. The varying levels will not affect the quality of shirts or service, but will simply focus on the number of shirts a customer receives each month.
Trend Themes
1. Circular Economy Fashion - For Days' t-shirt subscription model demonstrates a promising disruptive innovation opportunity for circular economy in the fashion industry, encouraging customers to return old shirts to be recycled and produce future products
2. Recycling Subscription Models - The recycling subscription model introduced by For Days is a promising disruptive innovation opportunity for the subscription industry, where subscription services shift their focus to recycling and reusing products
3. Sustainable Textile Development - For Days' use of both organic and recycled cotton in their t-shirt subscription model presents a promising disruptive innovation opportunity for the textile industry to shift towards more sustainable materials
Industry Implications
1. Fashion Industry - For Days' t-shirt subscription model presents a potential disruptive innovation opportunity for the fashion industry to adopt a circular economy model and encourage sustainable clothing production
2. Subscription Industry - For Days' recycling subscription model presents a potentially disruptive innovation opportunity for subscription services to shift their focus towards sustainability and create products from recycled materials
3. Textile Industry - For Days' use of both organic and recycled cotton in their t-shirt subscription model presents a potentially disruptive innovation opportunity for the textile industry to shift towards more eco-friendly and sustainable materials
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