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Around-Town Lookbooks

Clean the Sky - Positive Eco Trends & Breakthroughs

The Jeffrey Campbell SS 2011 Collection is Ready for a Night Out

— November 29, 2010 — Fashion
The Jeffrey Campbell SS 2011 shoe collection definitely makes a statement. With many highly-renowned collections under its belt, this mega brand is bringing yet another mind-blowing collection to the shelves for the sunny days.

Whether you are road-tripping, horseback riding or just out to stop traffic, these shoes are there to carry you through town in style. The Jeffrey Campbell SS 2011 lookbook may have been shot in various positions and locations around town, but these shoes are great no matter where you go.
Trend Themes
1. Statement Shoes - There is a growing demand for shoes that make a bold statement, offering an opportunity for innovative designs and creative collaborations.
2. Versatile Collections - Consumers are looking for fashion collections that can be worn in various settings and occasions, presenting a chance for brands to create versatile and multi-functional pieces.
3. Location-based Marketing - Location-based marketing strategies, such as shooting lookbooks in different positions and locations around town, can help brands connect with their target audience and create a sense of local relevance.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by creating statement shoes and versatile collections that cater to changing consumer preferences.
2. Retail - Retailers can leverage location-based marketing strategies to enhance the shopping experience and boost customer engagement with their products and brand.
3. Photography - The photography industry can embrace the trend of location-based marketing by offering services that capture the essence of a specific location and help brands tell engaging stories through their visuals.
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