FNK Cayla's 'Contrastes' is a Study in Juxtaposition
Marissa Brassfield — August 9, 2009 — Art & Design
References: kikalastudio.ge & behance.net
FNK Cayla's 'Contrastes' captures three scenes, each with its own smile-inducing juxtaposition of opposites. The first one features a businessman who is also a janitor. The delicate balance of his teacup and saucer atop the janitor's cart is priceless--but not as priceless as the next montage, which features a fur-wearing bespectacled female toting an automatic weapon.
Click through the gallery above to see more images from FNK Cayla's 'Contrastes.'
Implications - A business that employs juxtaposition or irony in its marketing strategies is likely to attract large numbers of consumers. In doing so, a business will be portraying itself as humorous and approachable; two qualities in which a wide range of clients will be very comfortable and willing to invest.
Click through the gallery above to see more images from FNK Cayla's 'Contrastes.'
Implications - A business that employs juxtaposition or irony in its marketing strategies is likely to attract large numbers of consumers. In doing so, a business will be portraying itself as humorous and approachable; two qualities in which a wide range of clients will be very comfortable and willing to invest.
Trend Themes
1. Juxtaposition Marketing - Businesses can use the power of contrast and irony in their marketing strategies to attract a large consumer base.
2. Humorous Branding - Brands that portray themselves as humorous and approachable are more likely to attract a wide range of clients.
3. Consumer Comfort - Businesses that establish a sense of comfort and familiarity with their clients have a higher chance of retaining their investments.
Industry Implications
1. Advertising - The advertising industry can incorporate juxtaposition and humor into campaigns to effectively market products and services.
2. Fashion - Fashion brands can leverage irony and contrast to create unique and memorable brand identities.
3. Hospitality - Hotels, restaurants, and other hospitality businesses can utilize humor and comfort to enhance the customer experience and attract more patrons.
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