Pawel Althamer Lets His Bare Body Art Fly (UPDATE)
Tisah Tucknott — July 8, 2009 — Art & Design
References: flickr & nextnature.net
We previously brought you the Giant Naked Dude, but here are more pictures of Pawel Althamer's flying artwork.
Milan was surprised with a naked soaring man who was held down by string. Pawel Althamer ingeniously had the man facing the public, exposing his most public areas.
Check out the pictures of this previous innovation to get a better look at the free flying naked man.
Implications - With society so saturated with media and advertising, consumers have gradually become desensitized to it. They now require bolder and more shocking images and slogans to catch and hold their attention. Companies should keep this in mind when devising a marketing strategy for their target market.
Milan was surprised with a naked soaring man who was held down by string. Pawel Althamer ingeniously had the man facing the public, exposing his most public areas.
Check out the pictures of this previous innovation to get a better look at the free flying naked man.
Implications - With society so saturated with media and advertising, consumers have gradually become desensitized to it. They now require bolder and more shocking images and slogans to catch and hold their attention. Companies should keep this in mind when devising a marketing strategy for their target market.
Trend Themes
1. Bold Advertising - Pawel Althamer's flying artwork challenges the limits of bolder, more shocking images in advertising campaigns.
2. Public Provocation - Pawel Althamer's use of a naked soaring man provocatively facing the public inspires new ways to make a statement with public art installations.
3. Artistic Exhibitionism - Pawel Althamer's unique approach in displaying the naked human form in public invites opportunities for new artistic expressions of exhibitionism.
Industry Implications
1. Advertising - Pawel Althamer's flying artwork may inspire new marketing campaigns with bold and provocative advertising.
2. Public Art - Pawel Althamer's use of a naked soaring man may inspire other artists to create provocative installations in public spaces.
3. Performance Art - Pawel Althamer's unique approach in displaying the naked human form in public invites opportunities for performance artists to expand their art form.
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