ECCO's FLOWT Line Boasts Modern Styles That're Endlessly Versatile
Riley von Niessen — May 7, 2019 — Fashion
References: global.ecco
A new line of sandals has been unveiled by ECCO, with the FLOWT designs combining high-quality and durably made builds with a focus on support that makes them comfortable to wear all day long.
The FLOWT line comprises a series of modern styles that are made to be endlessly versatile, with neutral colorways of beige, black, cream and light pink decorating most models. The designs are made to support the wearer and prevent their feet from slipping around as they walk, with thick soft-backed strapped complementing the designs. The soles meanwhile provide plenty of cushioning and shock absorption.
Made from luxurious ECCO leather that's developed in the brand's own tanneries, the FLOWT sandals can easily be dressed up or down for almost any occasion.
The FLOWT line comprises a series of modern styles that are made to be endlessly versatile, with neutral colorways of beige, black, cream and light pink decorating most models. The designs are made to support the wearer and prevent their feet from slipping around as they walk, with thick soft-backed strapped complementing the designs. The soles meanwhile provide plenty of cushioning and shock absorption.
Made from luxurious ECCO leather that's developed in the brand's own tanneries, the FLOWT sandals can easily be dressed up or down for almost any occasion.
Trend Themes
1. Supportive Sandals - ECCO's FLOWT line showcases the disruptive innovation opportunity to create supportive footwear that prioritizes comfort and versatility.
2. Durably Made Shoes - The FLOWT line highlights the demand for durably made shoes that don't sacrifice style and comfort.
3. Versatile Designs - The emphasis on versatility in the FLOWT line suggests a trend towards designs that can easily transition from casual to formal wear.
Industry Implications
1. Footwear - The FLOWT line suggests a disruptive innovation opportunity in the footwear industry to create shoes that prioritize comfort, style, and durability.
2. Fashion - The incorporation of neutral colorways and modern styles in the FLOWT line signifies a trend towards minimalist fashion.
3. Leather Goods - The use of luxurious ECCO leather in the FLOWT line highlights the opportunity for disruptive innovation in the leather goods industry, highlighting the importance of high-quality materials.
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