Floriane Caux Shoots Beautiful Women Becoming One with Nature
Armida Ascano — December 9, 2010 — Fashion
References: florianecaux & photodonuts
Floriane Caux is an imaginative photographer whose talent cannot be nailed down to one category. This inventive artist shoots for fun, family, events and weddings -- all for the love of art.
Floriane Caux's talent shines through particularly brightly with this series of scintillating nature portraits. Caux takes photos of feminine woods-wanderers and field-lounging ladies, making for a mystic portfolio that Floriane Caux can be proud of.
Implications - Lookbooks, editorials and advertisements that are shot in nature or outdoors have a certain natural element to them that makes consumers feel connected to the shoot or product. They possess a relatable quality that is missing from staged studio shoots. These shoots focus on marketing something "real" using minimal makeup and naturalistic settings.
Floriane Caux's talent shines through particularly brightly with this series of scintillating nature portraits. Caux takes photos of feminine woods-wanderers and field-lounging ladies, making for a mystic portfolio that Floriane Caux can be proud of.
Implications - Lookbooks, editorials and advertisements that are shot in nature or outdoors have a certain natural element to them that makes consumers feel connected to the shoot or product. They possess a relatable quality that is missing from staged studio shoots. These shoots focus on marketing something "real" using minimal makeup and naturalistic settings.
Trend Themes
1. Nature Photography - The trend of nature photography for advertising and editorials provides opportunities for camera manufacturers to create specialized equipment for capturing natural light and organic landscapes.
2. Minimalistic Marketing - The trend of minimalistic marketing is an opportunity for graphic designers to create simple, yet impactful, advertising materials that connect more closely with consumers.
3. Authenticity in Photography - The trend of authentic photography for advertising and editorials provides opportunities for models of all ages, shapes, and sizes to be featured more prominently and accurately in marketing materials.
Industry Implications
1. Photography - The photography industry can capitalize on the trend of nature photography by creating specialized equipment that is tailor-made for capturing natural light and organic landscapes.
2. Graphic Design - The graphic design industry can adapt to the trend of minimalistic marketing by creating sleek and impactful designs with a natural aesthetic.
3. Advertising - The advertising industry can incorporate the trend of authenticity in photography by featuring models of all ages, shapes, and sizes in their marketing materials, creating more inclusivity and ultimately, better brand loyalty.
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