Frangipani, Cherry & Orchid Lighting
Cowbag — November 20, 2008 — Art & Design
References: grahamandgreen
I have spent the better part of an hour trying to decide which one of these floral light strings to buy. They are all so beautiful, I simply had to feature them... and maybe readers will help me decide. They are only around £30, and I really think they would brighten up a room.
Flower and fairy novelty lights are usually attributed with being tacky, but this collection is in a totally different league. They come from Graham & Greene, and quite honestly, I could buy the whole shop.
Flower and fairy novelty lights are usually attributed with being tacky, but this collection is in a totally different league. They come from Graham & Greene, and quite honestly, I could buy the whole shop.
Trend Themes
1. Novelty Lighting - The trend of floral fairy lights represents a disruptive innovation opportunity for companies in the novelty lighting industry to create unique and aesthetically pleasing designs.
2. Interior Decor - The rise of floral light strings highlights an opportunity for the interior decor industry to incorporate nature-inspired lighting fixtures, adding a touch of elegance and ambiance to spaces.
3. E-commerce - The popularity of floral fairy lights presents a disruptive innovation opportunity for e-commerce platforms to feature and sell these stylish and affordable lighting options to a broader customer base.
Industry Implications
1. Lighting - With the demand for floral fairy lights, the lighting industry can explore creative lighting concepts and designs that incorporate natural elements to captivate customers.
2. Home Decor - The trend of floral light strings provides a unique selling proposition for home decor businesses, allowing them to offer customers a wide range of stylish lighting options to enhance their living spaces.
3. Retail - Retailers can seize the opportunity to tap into the growing market for floral lights, showcasing these innovative products in-store or online to attract customers who seek distinctive and visually appealing lighting choices.
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