DD101 with pSEL Technology
Jeremy Gutsche — September 30, 2006 — Art & Design
References: odm-design & gizmag
The DD101 watch is a funky bangle design that uses a flexibile electroluminescent display. The technology, called pSEL, means that there is a plastic electroluminescent device inside the bangle. Press the button on the side and the time is revealed. The DD101 was designed by O.D.M. design, whose chairman had this to say, "The DD101 is more than just a fashion watch, it fuses cutting edge display technology with an eye-catching design. Pelikon's pSEL technology has allowed us to create a product that not only has low power consumption, but also offers a bright, lightweight flexible display, setting it aside from a standard wrist watch." The DD101 is a concept which was previewed at the Hong Kong Clock and Watch Fair.
Trend Themes
1. Flexible Electroluminescent Displays - The development of flexible electroluminescent displays creates opportunities for new wearable tech designs and applications with efficient power consumption.
2. PSEL Technology - The integration of PSEL technology in wearable tech creates product differentiation by offering lightweight and energy-efficient displays.
3. Fashionable Technology - The fusion of cutting edge technology with fashion in wearable tech creates a disruptive opportunity to tap into the fashion industry's large consumer base.
Industry Implications
1. Consumer Electronics - Flexible electroluminescent displays have the potential to revolutionize the consumer electronics industry by creating new products with low power consumption.
2. Wearable Technology - PSEL Technology presents opportunities for product differentiation, cost-effectiveness, and design innovation in the wearable technology sector.
3. Fashion - The integration of technology into fashion products creates an opportunity for disruption in the fashion industry by offering a unique value proposition and expanding consumer outreach.
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