Five CBD is Introducing Sour Gummies and New Packaging
Michael Hemsworth — August 16, 2021 — Marketing
References: fivecbd & preparedfoods
The Five CBD brand has announced a new product as well as a new packaging design to revamp is full-spectrum CBD collection to keep it relevant in the ever-changing marketplace. The brand is introducing color-coded labels to help consumers easily understanding the ratio of CBD to THC at a glance to ensure that they always understand the dosage. The brand is also introducing new Sour Gummies in Red Raspberry, Blue Raspberry and Lime flavors in 20 or 60-count packs.
Five CBD President J.P. Larsen spoke on the announcement saying, "Five CBD has seen tremendous growth and success by putting innovation at the forefront — we're continuously evolving the brand at an accelerated pace to meet our customers' needs and interests. From new product introductions to packaging redesigns, providing our customers with an understanding of the quality of CBD products they are purchasing is a large goal of this brand. We want to create the best CBD experience possible while providing it at an affordable price point and delivering directly to their door."
Five CBD President J.P. Larsen spoke on the announcement saying, "Five CBD has seen tremendous growth and success by putting innovation at the forefront — we're continuously evolving the brand at an accelerated pace to meet our customers' needs and interests. From new product introductions to packaging redesigns, providing our customers with an understanding of the quality of CBD products they are purchasing is a large goal of this brand. We want to create the best CBD experience possible while providing it at an affordable price point and delivering directly to their door."
Trend Themes
1. Color-coded Product Packaging - Brands can implement color-coded product packaging to help consumers easily understand product information and enhance their overall experience.
2. CBD Dosage Transparency - Brands can emphasize the importance of dosage transparency by introducing labeling that clearly showcases the ratio of CBD to THC to help consumers understand their dosage precisely.
3. Cbd-infused Edibles - CBD companies can expand their offerings by introducing new edible CBD products in innovative and unique flavors to provide consumers with a wide range of options.
Industry Implications
1. CBD Industry - CBD companies can stand out in the crowded CBD market by introducing innovative products and packaging that enhance the customer experience.
2. Packaging Industry - Packaging companies can offer color-coded and informative packaging solutions to help CBD companies meet their branding, communication, and regulatory requirements.
3. Food and Beverage Industry - Food and beverage companies can explore the growing trend of CBD-infused products and create their versions, introducing new and unique flavors to cater to different consumer palates.
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