Fitness Motivation App Cakewalk Will Shame Lazy Users on Social Media
Alyson Wyers — January 28, 2016 — Tech
References: cakewalk.wtf & designtaxi
If hard data and the latest wearable technology isn't enough to encourage you to exercise, this fitness motivation app combines physical activity and humor. The Cakewalk app from the Robots and Pencils team uses funny abuse to get you moving.
If you connect the app to Twitter, it will publicly shame you for not reaching a daily steps goal. And the lazier you are, the worse it gets. In addition to acting as a step counter, the fitness motivation app also has a social element, so you can compete against your friends and try to get to the top of the leader's board.
Described as "if your annoying roommate was a fitness app," Cakewalk is a must see.
If you connect the app to Twitter, it will publicly shame you for not reaching a daily steps goal. And the lazier you are, the worse it gets. In addition to acting as a step counter, the fitness motivation app also has a social element, so you can compete against your friends and try to get to the top of the leader's board.
Described as "if your annoying roommate was a fitness app," Cakewalk is a must see.
Trend Themes
1. Humorous Fitness Apps - There is an opportunity for developing more fitness apps that use humor and funny abuse to motivate users to exercise.
2. Social Media Integration - Integrating social media features into fitness apps can provide a new level of motivation by publicly shaming users for not reaching their exercise goals.
3. Competitive Fitness Tracking - Creating fitness apps with leaderboard functionality can encourage users to compete against their friends and strive to be at the top, driving greater exercise participation.
Industry Implications
1. Health & Wellness - Humorous fitness apps and socially integrated fitness apps can disrupt the health and wellness industry by providing unique motivation strategies for users.
2. Fitness Technology - Developing fitness apps with competitive tracking features can disrupt the fitness technology industry by offering users an interactive and engaging exercise experience.
3. Social Media - The integration of fitness apps with social media platforms presents an opportunity for the social media industry to expand its reach into the health and fitness space.
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