Pacojet
Alex Covert — January 28, 2008 — Lifestyle
It's called Pacojet and it is a monster of a blender. Touting themselves as a 'breakthrough in food processing technology,' Pacojet was designed to create frozen desserts - all you have to do is freeze something (like a whole fish) and run it through the machine to create a... well... fish sorbet. They call it 'pacotizing'. Talk about niche marketing! $3450USD.
Implications - In the food industry, products that appeal to a niche market, function best if they are thought of in terms of the marketing possibilities, rather than as simply a product in themselves. Consumers at large are attracted to bizarre or extremely expensive products mostly for their buzz factor.
Implications - In the food industry, products that appeal to a niche market, function best if they are thought of in terms of the marketing possibilities, rather than as simply a product in themselves. Consumers at large are attracted to bizarre or extremely expensive products mostly for their buzz factor.
Trend Themes
1. Niche Food Processing Equipment - The trend of developing specialized and innovative food processing equipment that caters to a unique market niche.
2. Unconventional Frozen Desserts - The trend of creating frozen desserts from unconventional ingredients and flavors such as whole fish or savory flavors.
3. Pacotizing - The trend of marketing the unique process of pacotizing as a selling point for frozen desserts.
Industry Implications
1. Food Processing Equipment Manufacturing - The industry that designs and manufactures innovative food processing equipment to cater to specific niche markets.
2. Frozen Dessert Manufacturing - The industry that produces unconventional and unique frozen desserts using specialized equipment and techniques.
3. Culinary Innovation and Research - The industry that researches and develops unique techniques and flavors to create unconventional frozen desserts using specialized equipment.
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