Ideas
Explore the world's #1 largest database of ideas and innovations, with 472,731 inspiring examples.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,183 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,183 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,218 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 472,731 cutting edge ideas.

Eco-Friendly Building Materials

SSAB and Firth Steels are Partnering to Create Sustainable Steel

— June 26, 2024 — Eco
Swedish steelmaker SSAB has entered into a long-term agreement with UK-based Firth Steels to supply SSAB Zero steel, a new recycled material that aims to improve performance and reduce carbon emissions. SSAB Zero steel will serve as a cornerstone of Firth Steels' newly introduced Protex Voyage product line.

"Scope 3 emissions make up the largest part of our carbon footprint. By forming strategic partnerships with the world’s leading mills, we can significantly reduce these emissions and create a sustainable future for the planet from the start, rather than through offsets," said James Firth, Managing Director of Firth Steels Limited.

As regulatory pressures and consumer demand for sustainable products increase, the use of SSAB Zero steel in the Protex Voyage line positions Firth Steels as a leader in sustainable construction solutions.

Image Credit: T. Schneider
Trend Themes
1. Recycled-steel Innovation - The partnership between SSAB and Firth Steels highlights the growing market for innovative recycled materials in building construction.
2. Sustainable Construction Solutions - Adopting products like SSAB Zero steel reflects the increasing demand for construction practices that focus on reducing carbon footprints.
3. Scope 3 Emission Reduction - Reducing Scope 3 emissions through material innovation offers a new paradigm for companies aiming to meet stringent environmental regulations.
Industry Implications
1. Construction - The construction industry is rapidly integrating eco-friendly materials to enhance sustainability and meet regulatory standards.
2. Steel Manufacturing - Steel manufacturers are exploring recycled content to create sustainable products and reduce their overall carbon emissions.
3. Environmental Consultancy - Environmental consultants are gaining importance as businesses seek specialized expertise to develop and implement sustainable practices.
3.4
Score
Popularity
Activity
Freshness