Fine by Dannijones is the Brainchild of Actress Rashida Jones
Meghan Young — November 20, 2013 — Fashion
It could be argued that everything actress Rashida Jones touches turns to gold, especially after collaborating on the Fine by Dannijones jewelry line. It is chockfull of delicate solid ten carat gold accessories that any woman would want to wear. Of course, the ladies behind the line hone in on a specific one: "They're for any woman that is really detail-oriented, who has an LA casual-cool style, but the New York ambitious mentality."
From necklaces to bracelets and earrings, the Fine by Dannijones line may be easy to wear, yet there is a whimsy about them that make a statement. It has four symbols (unicorns, arrows, pineapples and palm trees) that represent childhood, sisterhood, home and an overall welcoming spirit.
The Fine by Dannijones line is named after Rashida's own sister.
From necklaces to bracelets and earrings, the Fine by Dannijones line may be easy to wear, yet there is a whimsy about them that make a statement. It has four symbols (unicorns, arrows, pineapples and palm trees) that represent childhood, sisterhood, home and an overall welcoming spirit.
The Fine by Dannijones line is named after Rashida's own sister.
Trend Themes
1. Celebrity-designed Jewelry - Create jewelry lines designed by celebrities to capitalize on their influence and appeal.
2. Delicate Gold Accessories - Develop and market delicate gold accessories that appeal to detail-oriented women with LA casual-cool style and New York ambitious mentality.
3. Symbolic Jewelry - Design symbolic jewelry that represents childhood, sisterhood, home, and an overall welcoming spirit to resonate with customers on a deeper level.
Industry Implications
1. Fashion and Jewelry - The fashion and jewelry industry can collaborate with celebrities to create exclusive lines that drive sales and brand recognition.
2. Luxury Goods - Luxury goods industry can capitalize on the appeal of delicate gold accessories to target affluent customers seeking unique and high-quality items.
3. Personalized Jewelry - The personalized jewelry industry can incorporate symbolic elements into their designs to offer customers personalized and meaningful accessories.
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