‘Find Your Book' Puts Novels in Protagonists' Hands
References: salamagica & blog.thaeger
I’ve never thought about it until I stumbled upon these ‘Find Your Book’ images by the photo manipulation studio Salamagica, but what types of books would your favorite fictional characters read?
These ‘Find Your Book’ images were made for a campaign by Ogilvy & Mather and the results, as I’ve come to expect from Salamagica, are breathtaking. Pictured in this gallery are Alice from the Wonderland series reading ‘LSD’ by Timothy Leary, Little Red Riding Hood reading ‘Steppenwolf’ by Hermann Hesse, and Gregor Samsa of Metamorphosis fame reading ‘One Hundred Years of Solitude’ by Gabriel García Márquez.
Implications - Consumers enjoy surrealistic imagery as it offers them an escapist experience. Corporations that are able to offer consumers a similar experience are likely to generate lots of revenue as the general public continues to recover from the economic recession and the demand for diversions is at an all-time high.
These ‘Find Your Book’ images were made for a campaign by Ogilvy & Mather and the results, as I’ve come to expect from Salamagica, are breathtaking. Pictured in this gallery are Alice from the Wonderland series reading ‘LSD’ by Timothy Leary, Little Red Riding Hood reading ‘Steppenwolf’ by Hermann Hesse, and Gregor Samsa of Metamorphosis fame reading ‘One Hundred Years of Solitude’ by Gabriel García Márquez.
Implications - Consumers enjoy surrealistic imagery as it offers them an escapist experience. Corporations that are able to offer consumers a similar experience are likely to generate lots of revenue as the general public continues to recover from the economic recession and the demand for diversions is at an all-time high.
Trend Themes
1. Surrealistic Imagery - Providing consumers with surrealistic imagery experiences can captivate them and generate significant revenue.
2. Escapist Experiences - Offering consumers an escape from reality through experiences can be a lucrative opportunity for businesses.
3. Demand for Diversions - The high demand for diversions from daily life creates opportunities for companies to offer unique and engaging experiences.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can leverage surrealistic imagery to create captivating campaigns and engage consumers.
2. Publishing - The publishing industry can explore the concept of fictional character book readings to attract readers and enhance their reading experiences.
3. Entertainment and Media - Entertainment and media companies can develop escapist experiences that cater to the demand for diversions and captivate audiences.
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