The Final Star Wars Trailer Appeals to Nostalgia and New Fans Alike
Charlotte Joyce Kidd — October 20, 2015 — Marketing
References: starwars & fastcocreate
The final Star Wars trailer has been released in anticipation of the film's December debut. Critics are applauding the trailer for its skillful showcasing of new elements and retro throwbacks that will appear in the new installment of the massively popular film franchise.
The trailer shows off some of the new faces that will appear in the latest Star Wars film. Buzz has been building for months around Daisy Ridley as Rey, a new villain called Kylo Ren and both are featured in the final Star Wars trailer. At the same time, long-time fans are pleased to see familiar faces like Harrison Ford as Han Solo.
The final Star Wars trailer offers excitement for both die-hard fans and new watchers.
The trailer shows off some of the new faces that will appear in the latest Star Wars film. Buzz has been building for months around Daisy Ridley as Rey, a new villain called Kylo Ren and both are featured in the final Star Wars trailer. At the same time, long-time fans are pleased to see familiar faces like Harrison Ford as Han Solo.
The final Star Wars trailer offers excitement for both die-hard fans and new watchers.
Trend Themes
1. Star-wars-fever - Capitalizing on the massive popularity of the Star Wars franchise, businesses in various industries can create innovative products and experiences to cater to the passionate fanbase.
2. Nostalgia-marketing - Brands across different industries can leverage nostalgia marketing to connect with consumers by capitalizing on the emotional attachment people have towards iconic film franchises like Star Wars.
3. Fan-engagement - With the release of the final Star Wars trailer generating immense fan enthusiasm, businesses can focus on engaging fans through interactive experiences, collectibles, and exclusive content.
Industry Implications
1. Entertainment - The entertainment industry can explore new avenues for storytelling and blockbuster film franchises by incorporating elements that appeal to both dedicated fans and newcomers.
2. Merchandising - Merchandising companies have an opportunity to create innovative and desirable products that cater to the vast Star Wars fanbase, ranging from limited-edition collectibles to apparel and accessories.
3. Virtual-reality - The virtual reality industry can leverage the Star Wars hype to develop immersive experiences that allow fans to step into the iconic universe, providing an unparalleled level of engagement.
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