The Filippo Loreti Brand is Claiming That It is Redefining Luxury
Mishal Omar — November 20, 2016 — Fashion
References: kickstarter
The watch brand Filippo Loreti is offering timepieces that are high-quality but affordable.
The brand claims to be "redefining luxury" by offering watches that are worth more than $1,000, for less than $150. Filippo Loreti is able to do this because it skips wholesalers, distributors and retail fees and instead sends them directly to the people purchasing them. The brand is only offering 1,641 of the luxury timepieces, ensuring that they are not only high-quality but are exclusive as well, working to enhance their market appeal. The affordable luxury watches come with three different themes including a gold, a black and gold and a blue and gold.
These affordable luxury watches are able to stand out in this vast market by appealing to individuals who like to own items that are one-of-a-kind or rare.
The brand claims to be "redefining luxury" by offering watches that are worth more than $1,000, for less than $150. Filippo Loreti is able to do this because it skips wholesalers, distributors and retail fees and instead sends them directly to the people purchasing them. The brand is only offering 1,641 of the luxury timepieces, ensuring that they are not only high-quality but are exclusive as well, working to enhance their market appeal. The affordable luxury watches come with three different themes including a gold, a black and gold and a blue and gold.
These affordable luxury watches are able to stand out in this vast market by appealing to individuals who like to own items that are one-of-a-kind or rare.
Trend Themes
1. Affordable Luxury - The trend of offering high-quality luxury items at more affordable prices presents an opportunity for companies to redefine the luxury market and reach a wider customer base.
2. Direct-to-consumer - Cutting out middlemen and selling products directly to consumers can disrupt traditional distribution channels and enable brands to offer reduced-cost luxury items.
3. Exclusive Limited Editions - Creating limited edition products with a small quantity available can create excitement, exclusivity, and enhance market appeal for affordable luxury goods.
Industry Implications
1. Luxury Watch Industry - The luxury watch industry can tap into the trend of affordable luxury by redefining their pricing strategies and distribution models to make high-quality watches more accessible to a wider range of customers.
2. E-commerce Industry - The e-commerce industry has the opportunity to support the direct-to-consumer trend by providing platforms and services that enable brands to sell their products directly to customers, bypassing traditional retail channels.
3. Fashion Accessories Industry - The fashion accessories industry can leverage the trend of exclusive limited editions to attract customers who value one-of-a-kind or rare items, creating a niche market for affordable luxury accessories.
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