FILA and Pokemon Have Released a Capsule Sneaker Collection
Ellen Smith — February 10, 2018 — Fashion
References: hypebae
Pikachu, Charmander, Bulbasaur, Squirtle and Jigglypuff are some of the characters anime fans can sport after the release of the FILA and Pokemon sneaker capsule collection.
This collection features some of the fan-favorite characters in six unique colorways including white, blue, black, pink and yellow. The lace-up sneakers are equipped with a white midsole that provides optimal comfort and support, making for a shoe that's ideal for long term wear. In addition, each silhouette has been stylized to feature an adorable pocket-sized monster on the shoe's sole and includes an illustration of a pokeball on the tongue.
The entire collection is set to drop on February 9th in select retailers in Korea but will be available online.
Image Credit: Fila Korea
This collection features some of the fan-favorite characters in six unique colorways including white, blue, black, pink and yellow. The lace-up sneakers are equipped with a white midsole that provides optimal comfort and support, making for a shoe that's ideal for long term wear. In addition, each silhouette has been stylized to feature an adorable pocket-sized monster on the shoe's sole and includes an illustration of a pokeball on the tongue.
The entire collection is set to drop on February 9th in select retailers in Korea but will be available online.
Image Credit: Fila Korea
Trend Themes
1. Anime Sneaker Collaborations - The trend of anime-inspired sneaker collaborations is gaining popularity, providing opportunities for brands to tap into the passionate fandoms and create unique shoe collections.
2. Character-themed Capsule Collections - The release of character-themed capsule sneaker collections, like the FILA and Pokemon collaboration, allows brands to tap into nostalgia and attract fans with limited edition products.
3. Integrating Anime Elements in Fashion - The integration of anime elements in fashion, such as incorporating anime characters and styles into sneakers, presents a disruptive innovation opportunity for brands to cater to the growing demand for anime-inspired fashion.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of anime-inspired sneaker collaborations to create unique and exciting footwear collections that resonate with anime fans.
2. Entertainment Merchandise - The release of character-themed capsule sneaker collections opens up opportunities for the entertainment merchandise industry to expand their offerings and reach a broader audience.
3. Sports and Active Lifestyle - Integrating anime elements in fashion, particularly in sneakers, presents a disruptive innovation opportunity for the sports and active lifestyle industry to target the anime-loving market and create niche products.
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