The FIDA Mat Lets You Enjoy the Outdoors Upright
Michael Hines — December 13, 2010 — Unique
References: patrick-frey & fastcodesign
I would spend many more days in the park or outside if only I had the FIDA Mat. The FIDA Mat is an ingenious design from Patrick Frey that acts as a picnic blanket with a backrest.
Most of us are content to make do with leaning on our arms or sitting on a pillow when we picnic, but not Patrick Frey. The FIDA Mat's backrest is strong enough to support the weight of a grown man, but it is still portable enough to fit into the backseat of your car or on your bus seat. The FIDA Mat is set for a spring release, so shelve your lawn chairs and start saving now.
Most of us are content to make do with leaning on our arms or sitting on a pillow when we picnic, but not Patrick Frey. The FIDA Mat's backrest is strong enough to support the weight of a grown man, but it is still portable enough to fit into the backseat of your car or on your bus seat. The FIDA Mat is set for a spring release, so shelve your lawn chairs and start saving now.
Trend Themes
1. Portable Picnic Seats - Disruptive innovation opportunity for outdoor furniture industry to create more portable and convenient seating options.
2. Outdoor Comfort Products - Disruptive innovation opportunity for companies to create new and innovative outdoor products that prioritize comfort and convenience.
3. Multipurpose Outdoor Gear - Disruptive innovation opportunity for companies to create outdoor gear that serves multiple functions, such as a picnic blanket with a backrest.
Industry Implications
1. Outdoor Furniture - The outdoor furniture industry has the opportunity to innovate and create more comfortable and convenient seating options for picnics and outdoor activities.
2. Outdoor Recreation - The outdoor recreation industry can capitalize on the trend towards more comfortable and convenient outdoor gear and create new products to meet consumer needs.
3. Travel Accessories - Travel accessories companies can develop new products for outdoor enthusiasts, such as portable picnic seats that are easy to pack and carry.
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