Fiat 'Simply More' Campaign Entices With Gelato & Bocce Ball
Katherinev123 — August 16, 2011 — Autos
Recently kicked off at New York's Times Square, the Fiat USA 'Simply More' campaign aims to reestablish and create awareness of the Italian car manufacturer Fiat in the North American market.
The Times Square event that launched the Fiat USA 'Simply More' campaign offered guests espresso, gelato and rounds of bocce ball, as well as music from local DJs and bands. The event also displayed 36 2012 Fiat 500 and 500 Cabrio models. The entire campaign comprises print, broadcast and digital efforts, including the commercial 'Drive-In,' shown here. Further, 500 teams from Fiat will be sent to major U.S. cities to promote the car and its features.
According to Popsop, the North American version of the Fiat 500, which retails for about $15,500, is powered by Fiat’s 1.4L, 4-cylinder engine. This delivers a 10 percent power increase and, in comparison to competitor's engines, reduces fuel consumption and emissions by up to 10 percent.
The Times Square event that launched the Fiat USA 'Simply More' campaign offered guests espresso, gelato and rounds of bocce ball, as well as music from local DJs and bands. The event also displayed 36 2012 Fiat 500 and 500 Cabrio models. The entire campaign comprises print, broadcast and digital efforts, including the commercial 'Drive-In,' shown here. Further, 500 teams from Fiat will be sent to major U.S. cities to promote the car and its features.
According to Popsop, the North American version of the Fiat 500, which retails for about $15,500, is powered by Fiat’s 1.4L, 4-cylinder engine. This delivers a 10 percent power increase and, in comparison to competitor's engines, reduces fuel consumption and emissions by up to 10 percent.
Trend Themes
1. Italian Car Campaigns - The 'Simply More' campaign by Fiat USA is a part of Italian car campaigns aiming to relaunch Italian car manufacturers in the North American market.
2. Gastro-marketing Events - The Fiat USA 'Simply More' campaign set a trend for Gastro-Marketing events being used for promotional activities for car manufacturers.
3. Eco-friendly Cars - Prominent car manufacturers like Fiat are emphasizing the eco-friendliness of their cars.
Industry Implications
1. Automobiles and Transport - The automobile industry can leverage gastro-marketing techniques to augment their promotional initiatives.
2. Event Management and Marketing - Event management and marketing industry can offer innovative and customized event solutions to automobile companies for promotional events.
3. Environmental Sustainability - Businesses can work towards making their products more eco-friendly to meet the growing demand of the eco-conscious consumer, and also capitalize on the trend of promoting eco-friendliness as a selling point.
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