The Fiat 500c Gq Edition is Designed for Dapper Drivers
Michael Hines — August 22, 2013 — Autos
The Fiat 500c GQ Edition is the second car created by the two companies inside of a year. GQ and Fiat teamed up earlier in 2013 to create a special-edition 500, and now the two companies have turned out a dapper, convertible city car. The Fiat 500c GQ Edition will hit showrooms in early 2014 and is all about looks.
For starters, the GQ 500c was given a new front fascia complete with larger air intakes, 16-inch alloy wheels and a spoiler mounted to its convertible top. The standout feature of the interior are the black leather sport seats with Alcantara trim GQ embossing. The Fiat 500c GQ Edition will be powered by a 1.4-liter MultiAir turbo engine good for 160 horsepower.
For starters, the GQ 500c was given a new front fascia complete with larger air intakes, 16-inch alloy wheels and a spoiler mounted to its convertible top. The standout feature of the interior are the black leather sport seats with Alcantara trim GQ embossing. The Fiat 500c GQ Edition will be powered by a 1.4-liter MultiAir turbo engine good for 160 horsepower.
Trend Themes
1. Luxury Collaborations - Companies teaming up to create premium, co-branded merchandise.
2. Design-focused Cars - An emphasis on the design elements of cars to attract style-conscious consumers.
3. Smaller, Sportier Cars - A trend towards smaller, more agile cars with high-performance capabilities.
Industry Implications
1. Automotive - The automotive industry can create special editions and collaborations to tap into a higher-end market.
2. Fashion - Fashion companies can partner with automotive companies to design co-branded clothing lines to complement the vehicles.
3. Marketing - Marketing professionals can capitalize on these luxurious collaborations to create innovative campaigns that appeal to niche markets.
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