Fiat 500 Tree Cars Support the MillionTreesNYC Initiative
Michael Hines — May 7, 2011 — Autos
References: milliontreesnyc.org & autoblog
New York City residents can expect to see a lot more trees in their city parks thanks to the MillionTressNYC initiative, which has a goal of planting 1 million new trees over the course of 10 years. Contributing to the project is Fiat, who is donating eight Fiat 500 tree cars to the city.
The Fiat 500 tree cars are a mock-up of the iconic Fiat 500 that houses a 12-foot pear tree. The cars will be displayed along Canal Street and Avenue Americas with the trees eventually being replanted in city parks.
Fiat has made a good move here in piggybacking onto the MillionTreesNYC initiative. The Fiat 500 has just recently made its North American comeback and could use all the press it can get.
The Fiat 500 tree cars are a mock-up of the iconic Fiat 500 that houses a 12-foot pear tree. The cars will be displayed along Canal Street and Avenue Americas with the trees eventually being replanted in city parks.
Fiat has made a good move here in piggybacking onto the MillionTreesNYC initiative. The Fiat 500 has just recently made its North American comeback and could use all the press it can get.
Trend Themes
1. Urban Greening - The MillionTreesNYC initiative highlights the growing trend of urban greening, presenting opportunities for businesses in landscaping, sustainable architecture, and urban planning to create innovative solutions for incorporating nature into city environments.
2. Branded Philanthropy - Fiat's donation of tree cars to the MillionTreesNYC initiative exemplifies the trend of branded philanthropy, providing opportunities for businesses to align themselves with social causes and engage customers through purpose-driven marketing campaigns.
3. Innovative Urban Display - The Fiat 500 tree cars serve as an innovative urban display, showcasing how businesses in the automotive and creative industries can collaborate to create unique and attention-grabbing installations that contribute to the beautification of urban spaces.
Industry Implications
1. Landscaping - The MillionTreesNYC initiative presents opportunities for the landscaping industry to develop innovative methods for planting and maintaining trees in urban environments, such as vertical gardens and tree canopy systems.
2. Automotive - Fiat's donation of tree cars highlights opportunities for the automotive industry to explore eco-friendly and sustainable vehicle designs that integrate nature and greenery, such as incorporating planters or green roofs into car designs.
3. Marketing and Advertising - The concept of branded philanthropy demonstrated by Fiat in the MillionTreesNYC initiative provides opportunities for marketing and advertising agencies to develop campaigns that promote social causes and resonate with consumers' values, fostering brand loyalty.
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