The Fiat 500 Pink Ribbon Edition Supports Breast Cancer Research
Michael Hines — September 30, 2011 — Autos
References: thecarconnection & autoblog
Fiat is supporting breast cancer research with the Fiat 500 Pink Ribbon Edition. The Pink Ribbon Edition is a special 500 that is decked out with a tasteful dose of pin in support of breast cancer research.
The Fiat 500 Pink Ribbon Edition is wrapped in a pink ribbon that runs from the headlights to the trunk. The interior of the car is also decked out in pink with pink stitching on the seats and pink ribbons throughout the car. Fiat is releasing 250 of these cars with $1,000 from the sale of each going towards the Breast Cancer Research Fund. In addition to their potentially $250,000 donation, Fiat has already given $50,000 towards finding a cure for breast cancer. You can check out Fiat’s latest limited edition 500 here.
The Fiat 500 Pink Ribbon Edition is wrapped in a pink ribbon that runs from the headlights to the trunk. The interior of the car is also decked out in pink with pink stitching on the seats and pink ribbons throughout the car. Fiat is releasing 250 of these cars with $1,000 from the sale of each going towards the Breast Cancer Research Fund. In addition to their potentially $250,000 donation, Fiat has already given $50,000 towards finding a cure for breast cancer. You can check out Fiat’s latest limited edition 500 here.
Trend Themes
1. Breast Cancer Awareness Cars - Creating special edition cars wrapped in pink ribbons and donating a portion of the sale to breast cancer research creates a trend in generating charitable donations through unique and limited edition products.
2. Corporate Social Responsibility Products - Providing a portion of sales in support of a cause creates a trend in corporate social responsibility that can increase brand loyalty and positive brand awareness through such charitable actions.
3. Cause-related Marketing - Creating a cause-related marketing strategy that reflects customers' values and beliefs over a product/service can create a competitive edge for a business, supporting positive brand image and social responsibility practices.
Industry Implications
1. Automotive - Automotive companies can find innovative ways to incorporate social responsibility practices such as cause-related marketing proving an opportunity for differentiation from other car manufacturers.
2. Charitable Organizations - Charitable organizations working towards finding a cure for breast cancer can collaborate with businesses on cause-related marketing strategies to generate more donations that can lead to further research and scientific advancements.
3. Retail - Retailers can incorporate unique strategies such as limited edition products focused on supporting specific causes as part of their corporate social responsibility strategies, creating goodwill among customers and spreading brand awareness.
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