Colorpop's New Cosmetic Collection May Be Its Most Exciting
Ellen Smith — April 3, 2018 — Fashion
Festival season is just around the corner and Colorpop cosmetics is celebrating by releasing a festival-inspired cosmetic collection that's encouraging consumers to achieve their wildest and most vibrant makeup looks yet.
This line is comprised of 24 highly pigmented eye shadows that offer the perfect medium for experimentation. Some of the standout colors from this expansive list include deep violets and bright yellows, offering something for nearly everyone's aesthetic. Also featured in the line is the brand's 'Shut up & Kiss Me' lipstick offerings, which boasts an ultra wearable finish while arriving in 12 unique colorways.
Perfect for sporting at festivals this summer, this line is sure to appeal to the more audacious makeup wearer.
Image Credit: Trend Mood via Instagram, @Trendmood1
This line is comprised of 24 highly pigmented eye shadows that offer the perfect medium for experimentation. Some of the standout colors from this expansive list include deep violets and bright yellows, offering something for nearly everyone's aesthetic. Also featured in the line is the brand's 'Shut up & Kiss Me' lipstick offerings, which boasts an ultra wearable finish while arriving in 12 unique colorways.
Perfect for sporting at festivals this summer, this line is sure to appeal to the more audacious makeup wearer.
Image Credit: Trend Mood via Instagram, @Trendmood1
Trend Themes
1. Festival-inspired Cosmetic Collections - The trend of festival-inspired cosmetic collections is on the rise, creating opportunities for brands to cater to consumers who want bold and vibrant makeup looks for special occasions.
2. Highly Pigmented Eye Shadows - The trend of highly pigmented eye shadows enables consumers to experiment with bold and vibrant colors, presenting an opportunity for cosmetic brands to offer more diverse and intense eyeshadow options.
3. Ultra Wearable Lipstick Finishes - The trend of ultra wearable lipstick finishes allows makeup wearers to enjoy long-lasting and comfortable lip colors for festivals and other events, providing cosmetic brands an opportunity to develop more versatile and pigmented lip products.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can capitalize on the festival-inspired cosmetic collections trend by releasing their own lines with bold colors and wearable finishes.
2. Beauty Events and Festivals - Beauty events and festivals can seize the opportunity presented by festival-inspired cosmetic collections and collaborate with cosmetic brands to showcase the latest makeup trends and products to their attendees.
3. Social Media Marketing - The rise of festival-inspired cosmetic collections creates opportunities for social media marketing agencies to collaborate with cosmetic brands and influencers to promote and showcase bold makeup looks to their online audiences.
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