The Ferrari Opus is the Most Extensive Automobile Reference Ever
Peter Vallas — March 18, 2011 — Autos
References: ferrari & extravaganzi
The $275,000 Ferrari Opus is set to debut at the 2011 Melbourne Grand Prix this year. Before you get your hopes up about a beautiful 600hp super car, you may want to read on.
The Ferrari Opus is a 852-page historical reference of the iconic Italian automobile maker. It’s the most lavish and detailed Ferrari encyclopedia ever produced by an automobile company and with its whopping price tag you can be sure it will not disappoint.
The Ferrari Opus weighs in at a staggering 37 kilos and features gatefold pictures that can be as long as two meters. The book includes thousands of pictures, lengthy in-depth interviews and information pieces that have made the Ferrari brand the way it is today. Any wealthy Ferrari fan should have this on their to-read list for the upcoming months.
The Ferrari Opus is a 852-page historical reference of the iconic Italian automobile maker. It’s the most lavish and detailed Ferrari encyclopedia ever produced by an automobile company and with its whopping price tag you can be sure it will not disappoint.
The Ferrari Opus weighs in at a staggering 37 kilos and features gatefold pictures that can be as long as two meters. The book includes thousands of pictures, lengthy in-depth interviews and information pieces that have made the Ferrari brand the way it is today. Any wealthy Ferrari fan should have this on their to-read list for the upcoming months.
Trend Themes
1. Luxury Reference Books - Creating high-end encyclopedias or reference books about luxury brands provides an opportunity for exclusive and niche publishing houses.
2. Iconic Brand Histories - Producing detailed historical references of iconic brands gives companies a chance to connect with their fan base and strengthen brand loyalty.
3. Extravagant Collector's Items - Designing extravagant and limited edition collector's items, such as the Ferrari Opus, caters to the desires of high-net-worth individuals who seek exclusive and unique products.
Industry Implications
1. Publishing - Publishing houses can tap into the luxury market by creating high-quality, visually rich reference books about high-end brands like Ferrari.
2. Automotive - Automobile companies have an opportunity to produce comprehensive historical references and encyclopedias to showcase the legacy and heritage of their brands.
3. Luxury Goods - In the luxury goods industry, there is a market for extravagant collector's items like the Ferrari Opus, appealing to affluent consumers who seek unique and opulent products.
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