The Ferragamo Spring/Summer 2014 Ads Feature Similar Shades
References: ferragamo & wearesodroee
The Ferragamo Spring/Summer 2014 campaign featuring models Daria Werbowy and Sean O'Pry displays the duo by way of peachy hues. Photographers Mert Atlas and Marcus Piggott took images of buildings covered in orange, pink and beige shades, giving way to a sunny set.
Although bright shades were present in the backdrop, the Ferragamo collection showcased was quite muted. Both Werbowy and O'Pry sported camel-hued pieces seen in beige tie-up jackets, light brown leather coats and champagne-colored dresses.
The subdued tones present in this production did not make for a shy line however. Instead, silky fabrics and tight fits make for a rather daring set of high end apparel. This was again seen in snakeskin print pumps and patterned chunky heels.
Although bright shades were present in the backdrop, the Ferragamo collection showcased was quite muted. Both Werbowy and O'Pry sported camel-hued pieces seen in beige tie-up jackets, light brown leather coats and champagne-colored dresses.
The subdued tones present in this production did not make for a shy line however. Instead, silky fabrics and tight fits make for a rather daring set of high end apparel. This was again seen in snakeskin print pumps and patterned chunky heels.
Trend Themes
1. Peach-hued Fashion - Disruptive innovation opportunity: Develop new lines of clothing and accessories that incorporate peachy or muted tones to stay on trend with the Ferragamo campaign.
2. Silky Fabrics and Tight Fits - Disruptive innovation opportunity: Create luxurious and form-fitting apparel using silky fabrics and tight fits, inspired by the daring style showcased in the Ferragamo campaign.
3. Patterned Chunky Heels - Disruptive innovation opportunity: Design unique and eye-catching patterned chunky heels to add a fashionable twist to footwear collections.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Combine peachy or muted tones, silky fabrics, and tight fits in fashion design to create new and trendy collections.
2. Luxury Apparel - Disruptive innovation opportunity: Experiment with luxurious materials and innovative silhouettes to produce high-end apparel that embraces boldness and style.
3. Footwear - Disruptive innovation opportunity: Integrate patterned chunky heels into footwear design, offering customers trendy and unique options for their shoe collections.
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