Fendi's Fila-Inspired Bag Pays Homage to 90s Fashions
Ellen Smith — August 6, 2018 — Fashion
References: selfridges & hypebae
90s fashions are back and one of the most obvious signifiers of this shift is the resurgence of the fanny pack, which has been appearing in both high-end and affordable design iterations, but Fendi's Fila-inspired pack offers something that represents both end of the designer spectrum.
The luxury brand borrowed Fila's iconic text font, including the broken lettering and the red and blue colorway. The bag is stamped with Fendi's logo and read's the brand's name across the pouch. The bag can be worn a number of ways, enabling one to use it as practical storage or for pure style purposes.
This bag pays homage to the 90s sportswear movement that Fila is largely credited with pushing forward.
The luxury brand borrowed Fila's iconic text font, including the broken lettering and the red and blue colorway. The bag is stamped with Fendi's logo and read's the brand's name across the pouch. The bag can be worn a number of ways, enabling one to use it as practical storage or for pure style purposes.
This bag pays homage to the 90s sportswear movement that Fila is largely credited with pushing forward.
Trend Themes
1. Resurgence of 90s Fashions - Disruptive innovation opportunity: Create modern adaptations of popular 90s fashion trends with a contemporary twist.
2. High-end Fashion-inspired Streetwear - Disruptive innovation opportunity: Combine luxury fashion aesthetics with streetwear elements for unique and sought-after designs.
3. Iconic Brand Collaborations - Disruptive innovation opportunity: Partner with well-known brands to create limited-edition products that tap into nostalgia and evoke cultural references.
Industry Implications
1. Fashion & Apparel - Disruptive innovation opportunity: Integrate nostalgic elements into fashion designs to appeal to millennials and Gen Z consumers.
2. Streetwear - Disruptive innovation opportunity: Blend high-end fashion with streetwear influences to cater to the growing demand for unique and fashionable urban clothing.
3. Collaborative Luxury Brands - Disruptive innovation opportunity: Form strategic partnerships between luxury brands to create exclusive products that target enthusiasts of both brands.
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