Femke Hiemstra Illustrates Animals Performing Surreal Human Tasks
References: femtasia.nl & blog.thaeger
I'm sure some pet owners have tried getting their house companions to perform the tasks seen in these Femke Hiemstra illustrations. The major difference between the two, though, is that the animals featured in Hiemstra's paintings are irregularly proportioned and performing human-like feats that elevate this collection of images from quirky to surrealistic territory.
Femke Hiemstra calls her unique brand of art 'Femtasia,' evoking Disney's classic whimsical masterpiece Fantasia. Her artwork also adorns old book covers, so viewers are trapped in time looking at modern artwork juxtaposed by the vintage look of the books.
Implications - Consumers gravitate towards surrealistic imagery because it offers them an escapist experience. They use these escapist experiences as a coping mechanism for life-related stresses. Corporations may similarly offer consumers products and services which serve as distractions from their everyday lives.
Femke Hiemstra calls her unique brand of art 'Femtasia,' evoking Disney's classic whimsical masterpiece Fantasia. Her artwork also adorns old book covers, so viewers are trapped in time looking at modern artwork juxtaposed by the vintage look of the books.
Implications - Consumers gravitate towards surrealistic imagery because it offers them an escapist experience. They use these escapist experiences as a coping mechanism for life-related stresses. Corporations may similarly offer consumers products and services which serve as distractions from their everyday lives.
Trend Themes
1. Surrealist Illustrations - Illustrators can explore surrealism to create unique and imaginative artwork that can transport viewers to another world and serve as an escape from reality.
2. Animal Anthropomorphic Art - Artists can create animal-human hybrid art to create playful and inventive depictions that challenge viewers' perspectives.
3. Vintage Art with a Modern Twist - Artists can combine vintage aesthetics and modern imagery to create a unique and eye-catching style that appeals to consumers looking for something different.
Industry Implications
1. Art and Design - Companies in the art and design industry can explore surrealism and animal anthropomorphism to create new and exciting products that cater to consumers' desire for escapist experiences.
2. Publishing - The publishing industry can incorporate more visually stimulating covers that combine vintage and modern aesthetics to attract readers looking for unique artwork.
3. Entertainment - Film and television companies can explore surrealism and animal anthropomorphism to create original and captivating visual experiences that transport viewers to other worlds.
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