Trunkettes Offer Women Swimsuits that Provide Form and Function
Tana Makmanee — May 23, 2014 — Fashion
References: trunkettes
If you’re looking to hit the beaches in style this season, then this feminine swim trunk collection by Trunkettes is offering a chic, yet comfortable way to enjoy a swim in the summer sun.
Founded by Hilary Genga, a mother of two who realized how practical and freeing her husband’s swim shorts were, created her own line of cost-effective swim trunks for women. Taking the classic mens bathing suit and giving it a more stylish, feminine spin, Trunkettes seeks to offer women a way to showcase their individuality and style, rather than hide or cover their physical attributes.
Garnering celebrity recognition from such actresses as Carrie Underwood, Gigi Hadid and Carmen Electra, Trunkettes caters to women looking to maintain a sense of aesthetic appeal in a more relaxed and comforting manner.
Founded by Hilary Genga, a mother of two who realized how practical and freeing her husband’s swim shorts were, created her own line of cost-effective swim trunks for women. Taking the classic mens bathing suit and giving it a more stylish, feminine spin, Trunkettes seeks to offer women a way to showcase their individuality and style, rather than hide or cover their physical attributes.
Garnering celebrity recognition from such actresses as Carrie Underwood, Gigi Hadid and Carmen Electra, Trunkettes caters to women looking to maintain a sense of aesthetic appeal in a more relaxed and comforting manner.
Trend Themes
1. Femine Swim Trunk Collections - The trend of feminine swim trunk collections presents a disruptive innovation opportunity for swimwear brands to cater to women seeking style and comfort.
2. Cost-effective Swim Trunks for Women - The trend of cost-effective swim trunks for women creates an opportunity for affordable swimwear brands to tap into a market seeking both style and affordability.
3. Individuality and Style in Swimwear - The trend of women seeking swimwear that allows them to showcase their individuality and style provides an opportunity for fashion-forward brands to offer unique designs and customization options.
Industry Implications
1. Swimwear - The swimwear industry has a disruptive innovation opportunity to create feminine swim trunk collections that combine style, comfort, and affordability.
2. Fashion - The fashion industry can capitalize on the trend of individuality and style in swimwear by introducing innovative designs that cater to women's preferences.
3. Retail - The retail industry can benefit from the trend of cost-effective swim trunks for women by offering affordable options that still prioritize fashion and comfort.
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