The Brooks England x Tokyobike Honors the Company's 150th Anniversary
M — September 9, 2016 — Art & Design
References: tokyobikenyc & core77
To celebrate Brooks England's 150th year in the bike industry, the brand has teamed up with a fellow cycling company called Tokyobike to design a glided feminine bicycle that features opulent rose gold embellishments and a rosy frame.
The Brooks England x Tokyobike bicycle is a dainty design that uses sleek metallics to complement a pastel pattern frame. The bike features high-grade brown leather seats and handle bars that are accented with rose gold details throughout. The frame opts for a flashy pink colorway to complete the look.
The collaboration is one of several Brooks England has put together to honor the milestone year, that utilizes smaller and independent bike brands around the globe to tap into unconventional fads and updates for the commuter ride.
The Brooks England x Tokyobike bicycle is a dainty design that uses sleek metallics to complement a pastel pattern frame. The bike features high-grade brown leather seats and handle bars that are accented with rose gold details throughout. The frame opts for a flashy pink colorway to complete the look.
The collaboration is one of several Brooks England has put together to honor the milestone year, that utilizes smaller and independent bike brands around the globe to tap into unconventional fads and updates for the commuter ride.
Trend Themes
1. Opulent Bicycle Design - The collaboration between Brooks England and Tokyobike showcases the trend of designing bicycles with opulent details like rose gold embellishments and metallic accents.
2. Pastel Pattern Frame - The use of a pastel pattern frame in the Brooks England x Tokyobike design reflects the trend of incorporating feminine and delicate elements into bicycle aesthetics.
3. Collaboration with Independent Bike Brands - Brooks England's collaboration with smaller and independent bike brands highlights the trend of tapping into unconventional fads and updates for commuter rides.
Industry Implications
1. Bicycle Manufacturing - The opulent bicycle design trend presents disruptive innovation opportunities for bicycle manufacturers to create high-end, luxury bicycles that cater to a niche market.
2. Fashion and Accessories - The incorporation of rose gold details and metallic accents in bicycle design opens up disruptive innovation opportunities for the fashion and accessories industry to create stylish and fashionable bike accessories.
3. Collaborative Partnerships - The trend of collaborating with independent bike brands creates disruptive innovation opportunities for companies in the collaborative partnerships industry to create unique and exclusive product offerings.
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