This Ad Asks Kids If Santa Could Be a Woman & Their Answers Raise Concerns
Cadhla Gray — January 18, 2016 — Marketing
References: anomaly & fastcocreate
Creative ad agency, 'Anomaly,' created a Christmas campaign ad that asks children in Britain if a female Santa Claus could get the job done. While viewers are certain to hear some doubtful children, the bold and resounding "no" that the kids respond with is quite shocking and raises concerns regarding gender stereotyping.
Perhaps of most concern are the thought-out reasons the children give for why a female Santa couldn't do the same job as a man. Worries like the baby crushing the presents, a lack of physical strength and getting lost in the night sky are among some of the top responses. While retaining some humor, the ad playfully showcases the fact that gender stereotypes begin influencing children from a young age. The ad successfully raises awareness about this while supporting Anomaly's recent work for Elle UK's #MoreWomen Campaign, which emphasizes the need for more female role models.
Perhaps of most concern are the thought-out reasons the children give for why a female Santa couldn't do the same job as a man. Worries like the baby crushing the presents, a lack of physical strength and getting lost in the night sky are among some of the top responses. While retaining some humor, the ad playfully showcases the fact that gender stereotypes begin influencing children from a young age. The ad successfully raises awareness about this while supporting Anomaly's recent work for Elle UK's #MoreWomen Campaign, which emphasizes the need for more female role models.
Trend Themes
1. Gender Stereotyping - Opportunity for disruptive innovation in promoting gender equality and challenging stereotypes in advertising.
2. Representation in Media - Opportunity to disrupt traditional Santa Claus imagery and create diverse and inclusive portrayals of Christmas figures.
3. Promoting Female Role Models - Opportunity to innovate campaigns that highlight and celebrate women in various roles, encouraging empowerment and inspiration.
Industry Implications
1. Advertising - Opportunity for ad agencies to create more inclusive and progressive campaigns to challenge societal norms.
2. Media and Entertainment - Opportunity to disrupt traditional portrayals and narratives in holiday-themed content, promoting diversity and representation.
3. Gender Equality Advocacy - Opportunity to innovate initiatives and campaigns that address gender stereotypes and promote equal opportunities for all.
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