Felt Sew Good Churns Out Geeky Pillows for Nintendo Fans
Jason Soy — May 23, 2012 — Art & Design
References: feltsewgood & ufunk.net
Forget getting your favorite gamer even more games as gifts and start browsing the Felt Sew Good website for present ideas. Founded by Lucy Sparrow, Felt Sew Good is an online shop that sells zany homemade cushions that are as cute as they are comfortable. As if that wasn’t awesome enough, Sparrow has produced a line of pillows inspired by retro Nintendo game controllers. Prepare for nostalgia overload.
Currently, Felt Sew Good offers controller cushions resembling NES, SNES, Game Boy and Famicon input devices. As you can see from these images, the detailing Sparrow puts into each cushion is immaculate. You’ll be accidentally pushing the “A” and “Start” buttons constantly trying to get your video game to start, only to realize you’re holding a pillow.
Currently, Felt Sew Good offers controller cushions resembling NES, SNES, Game Boy and Famicon input devices. As you can see from these images, the detailing Sparrow puts into each cushion is immaculate. You’ll be accidentally pushing the “A” and “Start” buttons constantly trying to get your video game to start, only to realize you’re holding a pillow.
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2. Handmade/homemade Gifts - Disruptive opportunity for businesses to create personalized and unique gifts that cater to niche interests.
3. Fan Culture Merchandise - Opportunity for companies to tap into dedicated fan bases by creating products that cater to their specific interests and passions.
Industry Implications
1. Home Decor - Opportunity for companies to create unique and nostalgic home decor inspired by iconic video game consoles and characters.
2. E-commerce - Disruptive opportunity for businesses to create personalized and unique gifts that cater to niche interests, sold through an online platform.
3. Retail Merchandise - Opportunity for retailers to broaden their product offerings to cater to dedicated fan bases and popular culture interests.
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