The 'Feetz@DSW' Pop-Up Let Consumers Watch Their Shoes as They Printed
References: feetz & prnewswire
'Feetz@DSW' is a partnership between Feetz, a 3D-printed shoemaker, and DSW, a shoe retailer with stores in New York City and San Francisco. The partnership took the form of a pop-up store in which Feetz set up shop, letting consumers place orders on the customized shoes and observe as those shoes got printed right before their eyes.
Feetz calls itself "the digital cobbler," bringing that traditional craft into the modern world thanks to 3D printing technology. Beyond the impressiveness of printing out shoes in the first place, Feetz incorporates software into its system in clever ways. For instance, consumers can use the 'SizeMe' app to size their feet from home and order the shoes remotely.
The service is convenient in and of itself, but the Feetz@DSW pop-up gave consumers the opportunity to see just how fascinating the process is live.
Feetz calls itself "the digital cobbler," bringing that traditional craft into the modern world thanks to 3D printing technology. Beyond the impressiveness of printing out shoes in the first place, Feetz incorporates software into its system in clever ways. For instance, consumers can use the 'SizeMe' app to size their feet from home and order the shoes remotely.
The service is convenient in and of itself, but the Feetz@DSW pop-up gave consumers the opportunity to see just how fascinating the process is live.
Trend Themes
1. 3d-printed Shoes - Disruptive innovation opportunity: Expanding 3D printing technology to create customizable and on-demand footwear for consumers.
2. Digital Cobbler - Disruptive innovation opportunity: Integrating software and 3D printing technology to revolutionize the shoemaking industry and enhance the customization process.
3. Remote Sizing - Disruptive innovation opportunity: Developing mobile apps and online platforms that allow consumers to accurately size their feet and order custom-made shoes from anywhere.
Industry Implications
1. 3D Printing - Disruptive innovation opportunity: Advancing 3D printing technology to meet the growing demand for customizable products in various industries including footwear.
2. Retail - Disruptive innovation opportunity: Adopting 3D printing technology to offer personalized and on-demand products, creating unique shopping experiences for customers.
3. E-commerce - Disruptive innovation opportunity: Leveraging digital platforms and mobile apps to enable remote sizing and customized product orders, transforming the way consumers shop for goods online.
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