Fear of God's New Clothing Line Was Inspired by Jay Z's 4:44 Album
Ellen Smith — December 26, 2017 — Fashion
The grungy streetwear brand Fear of God has released a clothing line that pays homage to Jay Z's most recent album 4:44.
Inspired by the critically acclaimed album, this line features long-sleeved shirts, oversized leather jackets, sweaters and more, all of which boast Fear of God and Jay Z's 4:44 text. According to the brand, the bible scripture that reads "A prophet is without honor in his own country,” that influenced the rapper's album and served as the over arching theme of this collection. Fear of God's founder Jerry Lorenzo claimed that the clothing series serves as a reinterpretation of the "creative conversations" in the album.
The entire collection is available at the House of God pop-up in Los Angeles.
Inspired by the critically acclaimed album, this line features long-sleeved shirts, oversized leather jackets, sweaters and more, all of which boast Fear of God and Jay Z's 4:44 text. According to the brand, the bible scripture that reads "A prophet is without honor in his own country,” that influenced the rapper's album and served as the over arching theme of this collection. Fear of God's founder Jerry Lorenzo claimed that the clothing series serves as a reinterpretation of the "creative conversations" in the album.
The entire collection is available at the House of God pop-up in Los Angeles.
Trend Themes
1. Rapper-inspired Clothing - More clothing lines will be inspired by rappers' music and style
2. Collaborative Clothing Brands - More streetwear brands will collaborate with musicians to boost awareness and reach new audiences
3. Fashion for Musical Fans - Rap and hip-hop fans will seek out more apparel that echoes their favorite artists and songs
Industry Implications
1. Streetwear Fashion - Streetwear fashion will see continued growth and profitability through partnerships with the music industry.
2. Music Industry - Music industry will have more collaborations with clothing designers that will open up lucrative opportunities for partnerships
3. Marketing and Advertising Industry - Marketing trends will shift to more emotional branding as music-themed clothing resonating with the fans has deeper impact than any other advertising approach.
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