Google's Newly Added Lexend Font Was Designed for Faster Reading
Daniel Johnson — August 14, 2019 — Tech
References: lexend & techcrunch
Google has created a new font for faster reading, which will roll out to Google Docs, Google Sheets, as well as Google Slides. The faster reading font is titled Lexend and it was created by Thomas Jockin. Google indicates that the font is aimed at students, in order to help them read quicker. To access the new font, users can go to the Font menu, which is located in the toolbar. Users can search Lexend in order to select it.
The Lexend font is available in eight different versions, and it presents much like any other typical font type. However, Hockin used data derived from a number of studies on the matter. The Lexend font uses variable technology and has expanded character spacing as well as font-outlined shapes -- all of which combine to expedite the reading process.
The Lexend font is available in eight different versions, and it presents much like any other typical font type. However, Hockin used data derived from a number of studies on the matter. The Lexend font uses variable technology and has expanded character spacing as well as font-outlined shapes -- all of which combine to expedite the reading process.
Trend Themes
1. Efficient Reading - Designing fonts for faster reading could be a disruptive innovation opportunity in the typography industry.
2. Variable Technology - Developing variable technology could be a disruptive innovation opportunity in the font industry.
3. Expanded Character Spacing - Expanding character spacing in fonts could be a disruptive innovation opportunity in the print industry.
Industry Implications
1. Typography - The typography industry could benefit from creating faster reading fonts that help improve reading efficiency.
2. Font - Developing variable technology could help improve the font industry's ability to create and customize fonts for readers.
3. Print - Expanding character spacing in fonts could improve the print industry's ability to produce readable documents, especially for students and people with vision impairments.
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