This Fast Food Campaign Encourages Families to Read Together
Katherine Pendrill — September 9, 2015 — Life-Stages
McDonald’s UK recently launched a unique fast food campaign that allows children to collect books instead of toys. In recent years, many fast food companies have been updating their kid's meals to make them healthier and more flavorful. However, this latest campaign focuses on changing the toys that accompany kid's meals rather than the food itself.
The new McDonald’s campaign is called 'Happy Readers' and the goal is to encourage children to read with their families. As part of the new promotion, children will be able to swap their toys for a series of non-fiction books that include Stars and Planets, Oceans and Big Cats. These titles are also available as eBooks that can be downloaded with the appropriate voucher code. The literacy campaign not only helps children access popular titles, but it also inspires families to make reading a fun and interactive pastime.
The new fast food campaign demonstrates one of the unique ways that restaurants are catering to the need to families by turning a casual dining experience into an educational event.
The new McDonald’s campaign is called 'Happy Readers' and the goal is to encourage children to read with their families. As part of the new promotion, children will be able to swap their toys for a series of non-fiction books that include Stars and Planets, Oceans and Big Cats. These titles are also available as eBooks that can be downloaded with the appropriate voucher code. The literacy campaign not only helps children access popular titles, but it also inspires families to make reading a fun and interactive pastime.
The new fast food campaign demonstrates one of the unique ways that restaurants are catering to the need to families by turning a casual dining experience into an educational event.
Trend Themes
1. Healthier Fast Food - Opportunity to update kid's meals with healthier options and promote a balanced diet.
2. Promoting Literacy - Opportunity to encourage reading habits among children and families through creative initiatives.
3. Interactive Dining Experiences - Opportunity to transform dining experiences into more engaging and educational events for families.
Industry Implications
1. Fast Food Industry - Opportunity for fast food chains to innovate their kid's meals and promote healthier options.
2. Publishing Industry - Opportunity for publishers to collaborate with fast food chains for book promotions and distribution.
3. Education Industry - Opportunity for educational organizations to create partnerships with restaurants to promote literacy and interactive learning experiences.
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