The Fashion's Night Out PSA Features Jubilant Celebs
Alexandra Serrano — August 23, 2012 — Marketing
References: fashionsnightout & nymag
Boating a vivacious crème de la crème cast, the Fashion's Night Out PSA is a celebration of the charitable event.
Fashion's Night Out is a global initiative in which models, celebrities and fashionistas come together for a nighttime shopping event that promotes economic stimulus in retail. The Vogue-sponsored event is now in its fourth year running and larger than ever taking place on September 6th with a large list of participating cities including New York and Toronto.
For the PSA promotion video, various celebrities have been commissioned to enthuse about FNO and its charitable t-shirt. The monochromatic clip features Darren Criss, Justin Bieber, Marc Jacobs, Ushe and Victoria Beckham. With a campaign that is on par, FNO's philanthropic initiative is both commendable and highly entertaining.
Fashion's Night Out is a global initiative in which models, celebrities and fashionistas come together for a nighttime shopping event that promotes economic stimulus in retail. The Vogue-sponsored event is now in its fourth year running and larger than ever taking place on September 6th with a large list of participating cities including New York and Toronto.
For the PSA promotion video, various celebrities have been commissioned to enthuse about FNO and its charitable t-shirt. The monochromatic clip features Darren Criss, Justin Bieber, Marc Jacobs, Ushe and Victoria Beckham. With a campaign that is on par, FNO's philanthropic initiative is both commendable and highly entertaining.
Trend Themes
1. Fashion's Night Out - Fashion's Night Out is a global initiative promoting economic stimulus in retail through a nighttime shopping event.
2. Charitable Events - Charitable events, like Fashion's Night Out, are gaining popularity as a way to combine philanthropy with entertainment.
3. Viral Psas - Viral PSAs featuring celebrities, like the Fashion's Night Out PSA, are an effective way to generate awareness and excitement for a cause.
Industry Implications
1. Fashion Retail - Fashion's Night Out and similar events offer opportunities for retailers to boost sales and engage with fashion-loving consumers.
2. Celebrity Endorsement - Celebrity endorsement is a valuable marketing strategy that can create buzz and increase visibility for charitable causes.
3. Video Production - The production of viral PSAs presents a lucrative opportunity for video production companies to collaborate with celebrities and organizations.
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