Fashionair Lets Editors & Fashionistas Curate Pret-a-Porter Looks
Jillian Glickman — October 22, 2009 — Fashion
References: fashionair
Fashionair is a site that mixes news, video segments and interactive shopping to create a mash-up of fashion entertainment that is sure to be on the top of every style enthusiast's list of bookmarks in the near future.
Fashionair has something for all fashion lovers, but it’s the shopping section that really makes it stand apart. Editors post what they deem the best finds from stores across the Web daily, making it super-easy to find the hottest styles and trends all in one place.
Fashionair.com is a great way to take a break from the daily grind at work, but be careful--you wouldn’t want that five minute break to turn into a permanent one, you’re going to need your hard-earned cash money to acquire those great finds on the site!
Fashionair has something for all fashion lovers, but it’s the shopping section that really makes it stand apart. Editors post what they deem the best finds from stores across the Web daily, making it super-easy to find the hottest styles and trends all in one place.
Fashionair.com is a great way to take a break from the daily grind at work, but be careful--you wouldn’t want that five minute break to turn into a permanent one, you’re going to need your hard-earned cash money to acquire those great finds on the site!
Trend Themes
1. Crowdsourced Lookbook Campaigns - Using crowdsourcing to create online lookbook campaigns that combine user-generated content with professional curation, and drive engagement and sales through social media.
2. Interactive Fashion Shopping - Creating a seamless online shopping experience that draws inspiration from social sharing and personalized curation, and offers real-time recommendations and styling advice.
3. Fashion Entertainment Platforms - Developing online platforms that blend fashion-related content (e.g. news, photographs, videos) with social interaction, shopping, and gamification elements, to cater to the needs and preferences of diverse audiences.
Industry Implications
1. E-commerce and Retail - E-commerce and retail businesses can leverage crowdsourced online lookbooks to showcase their products and tap into the creativity and influence of their customers, while building loyalty and trust.
2. Social Media and Influencer Marketing - Social media and influencer marketing agencies can use interactive shopping and fashion entertainment platforms to reach out to their audiences, create brand awareness, and drive conversions through targeted promotions and collaborations.
3. Digital Content and Advertising - Digital content and advertising companies can partner with fashion and lifestyle publishers to create engaging and shareable campaigns that combine editorial and commercial content, and capture the attention and interests of fashion enthusiasts and buyers.
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