Yvette Yang Creates Couture Alphabet
TopDog — January 15, 2010 — Art & Design
Very clever and fashionably trendy Dutch designer and graphic artist Yvette Yang, creates a couture alphabet that represents relevant semi-annual fashion trends. If you look close enough (and are fashion savvy), you should be able to recognize the fashion era represented by her Fashion Font typeface.
Yvette Yang, a master student from St. Joost in the Netherlands, collected the pieces for her collage-style font from fashion-based lookbooks and magazines.
Implications - Yvette Yang was inspired to create a fashionista alphabet because of the idea that just like letters, clothing and accessories each have their own specific shapes. Yang's favorite letters that she created are M and V, which both feature some awesome high heels.
Yvette Yang, a master student from St. Joost in the Netherlands, collected the pieces for her collage-style font from fashion-based lookbooks and magazines.
Implications - Yvette Yang was inspired to create a fashionista alphabet because of the idea that just like letters, clothing and accessories each have their own specific shapes. Yang's favorite letters that she created are M and V, which both feature some awesome high heels.
Trend Themes
1. Couture Alphabet - Disruptive innovation opportunity: Creating custom fonts and typography that reflect specific industries or themes for marketing and branding purposes.
2. Fashion Era Representation - Disruptive innovation opportunity: Developing technology or software that can analyze fashion trends and accurately classify them according to specific time periods.
3. Collage-style Typography - Disruptive innovation opportunity: Designing digital tools or applications that enable users to create unique typography by collaging images and elements related to a specific theme.
Industry Implications
1. Graphic Design - Disruptive innovation opportunity: Offering software or platforms that simplify the process of creating custom fonts and unique typography.
2. Fashion Publishing - Disruptive innovation opportunity: Develop new tools or technologies that automate the collection and analysis of fashion trends from lookbooks and magazines.
3. Digital Marketing - Disruptive innovation opportunity: Creating innovative ways to incorporate collage-style typography into online advertisements and campaigns for enhanced visual impact.
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