Farmers' Almanac Predicts Cold Weather, People Still Care
Fashion Spy — August 26, 2008 — Celebs
References: farmersalmanac
Do people still read the Farmers’ Almanac? Apparently so. The 2009 Farmers Almanac was just released, and the predictions are spreading across the web. Snap, I like viral news, but I don’t like old stuff.
The almanac, which has a 192 year old history, claims an 80-85 percent accuracy rate for their weather predictions which are 2 years in advance. The Farmers’ Almanac, different from the “Old” Farmers’ Almanac, has expanded their brand into merchandise and online webcasts.
This year, the publication predicted colder-than-average temperatures which will be “catastrophic for millions of people.”
For those people that prefer a little thing called ‘science’ the National Weather Service uses a trends-based outlook, which suggests warmer than normal weather.
I’m gonna bet on global warming and math this year…
The almanac, which has a 192 year old history, claims an 80-85 percent accuracy rate for their weather predictions which are 2 years in advance. The Farmers’ Almanac, different from the “Old” Farmers’ Almanac, has expanded their brand into merchandise and online webcasts.
This year, the publication predicted colder-than-average temperatures which will be “catastrophic for millions of people.”
For those people that prefer a little thing called ‘science’ the National Weather Service uses a trends-based outlook, which suggests warmer than normal weather.
I’m gonna bet on global warming and math this year…
Trend Themes
1. Continued Interest in Folklore and Superstitions - Brands can innovate by tapping into nostalgia and traditional beliefs.
2. Accuracy-based Marketing - Flexibility and fine-tuning can disrupt the traditional marketing of weather forecasting businesses.
3. Online Brand Extension - Brands can create additional revenue streams through merchandise and webcasts.
Industry Implications
1. Weather Forecasting - Innovations in predicting accuracy and marketing strategies can disrupt the industry.
2. Publishing - Brands can create extensions through merchandise and webcasts.
3. E-commerce - Online shops for various merchandise related to weather can be created and marketed.
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