Hourglass Cosmetics Has Released New Products for the Season
Ellen Smith — August 13, 2020 — Fashion
References: hourglasscosmetics & hypebae
Summer is in full swing but that is not stopping Hourglass Cosmetics from releasing its fall-themed makeup, getting consumers excited about the prospect of changing seasons and new color arrivals.
Perfect for fall, this line dubbed 'At Night' is full of deep reds, pinks and purples. The all-encompassing line offers something for everyone, retailing blushes, lipstick and a lip oil. What's most exciting about this line is the fact that its vegan-friendly and cruelty-free, presenting the conscious consumer with a more ethical cosmetic offering. Moreover, the lip oil serves as more of a treatment than a product, featuring 14 different essential oils that will leave one's skin feeling well moisturized and smooth, creating the perfect palette for the rest of the lip application.
Image Credit: Hourglass Cosmetics
Perfect for fall, this line dubbed 'At Night' is full of deep reds, pinks and purples. The all-encompassing line offers something for everyone, retailing blushes, lipstick and a lip oil. What's most exciting about this line is the fact that its vegan-friendly and cruelty-free, presenting the conscious consumer with a more ethical cosmetic offering. Moreover, the lip oil serves as more of a treatment than a product, featuring 14 different essential oils that will leave one's skin feeling well moisturized and smooth, creating the perfect palette for the rest of the lip application.
Image Credit: Hourglass Cosmetics
Trend Themes
1. Vegan-friendly Cosmetics - The release of Hourglass Cosmetics' fall-themed line 'At Night' presents an opportunity for brands to tap into the growing demand for vegan and cruelty-free cosmetic products.
2. Ethical Beauty - Hourglass Cosmetics' commitment to being cruelty-free and vegan-friendly highlights the need for other cosmetics brands to prioritize ethical and sustainable practices in their product offerings.
3. Skin-nourishing Lip Treatments - The introduction of Hourglass Cosmetics' lip oil, featuring 14 different essential oils, opens up possibilities for innovative lip treatments that provide both color and skin moisturization.
Industry Implications
1. Cosmetics - The release of Hourglass Cosmetics' fall-themed makeup line demonstrates the potential for innovation and disruption in the cosmetics industry, particularly in the realm of ethical and vegan-friendly products.
2. Beauty - Hourglass Cosmetics' commitment to ethical and sustainable practices indicates the need for greater focus on conscious beauty within the beauty industry.
3. Skincare - The introduction of Hourglass Cosmetics' lip oil as a treatment product suggests opportunities for the skincare industry to expand its offerings with lip moisturization solutions.
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