Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,166 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,166 cutting edge ideas.

Italian Subway Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

This Highsnobiety Fall Photoshoot Features the Season's Best Streewear

— November 3, 2015 — Fashion
This fall photoshoot from Highsnobiety magazine showcases the best streetwear of the season from brands like BAPE and Supreme.

The shoot's unique lighting and scenery is moody and urban, at once familiar and distant. The featured looks are androgynous and appear to be inspired by a 90s grunge aesthetic. The fall photoshoot took place in Milan, Italy, and the most interesting of the photographs were taken in Italian metro stations under the subway system's soft yellow lighting -- thus the editorial's title, 'Straight Light.'

According to Highsnobiety, the shoot shows off the pieces that will be most popular for this year's cold season, including fur-lined coats, baggy sweatshirts, relaxed denim, camouflage print, all-over graphics and prominently featured logos from of-the-moment brands like Comme des Garcons, Supreme, Levi's Vintage and WTAPS.
Trend Themes
1. 90s Grunge Aesthetic - Businesses can produce clothing, accessories, and marketing materials that incorporate 90s grunge aesthetics to appeal to consumers who are nostalgic for that era.
2. Androgynous Fashion - Companies can cater to the growing demand for androgynous clothing and accessories that defy traditional gender norms.
3. Subway Campaigns - Marketing campaigns set in urban subway stations can draw attention and interest from consumers who are looking for unique and creative brand executions.
Industry Implications
1. Fashion Industry - Fashion industry professionals can use this photoshoot to adopt and integrate various trends into their own campaigns and seasonal collections.
2. Digital Marketing Industry - Digital marketers can use the trendy aesthetics from this photoshoot to create engaging online ads and social media posts that appeal to younger demographics.
3. Outdoor Equipment Industry - Outdoor equipment companies can incorporate streetwear elements like camouflage prints and relaxed denim into their seasonal collections and marketing campaigns to appeal to fashion-forward customers.
3.2
Score
Popularity
Activity
Freshness