Sony Gives Away Free Books to Hide PSP
Jeremy Gutsche — July 3, 2007 — Tech
References: optimistrealist
Last December, Trend Hunter posted about Fake Book Covers which can be used to disguise your book. Sony has created a similar concept that allows you to disguise your PSP addiction. Just slide the cover over your PSP and pretend you're reading Dante's Inferno. Just for fun, the inside cover includes a description of the book, "Uhhh, it's about this Dante dude who meets a dude named Virgil and they go to heaven, hell and purgatory."
Trend Themes
1. Disguise Cover Trends - Companies can cater to consumer needs for discretion by creating clever disguise options, like fake book covers and PSP cases.
2. Digital Disguise Trends - Companies can develop a range of covers for digital devices that allow users to keep their digital habits private, like disguised app icons and cellphone cases.
3. Integrated Disguise Trends - Companies can create integrated disguise options for devices that both protect and hide them, like phone cases with collapsible covers and hidden pockets.
Industry Implications
1. Consumer Electronics Industry - The creation of disguise covers or cases by consumer electronic companies could provide an additional revenue stream for the industry.
2. Publishing Industry - Publishing companies could embrace the idea of fake book covers by partnering with electronics companies to provide branded options, expanding their marketing reach.
3. Design Industry - The collaboration between consumer electronics and design companies could bring innovative and stylish concepts to the market, disrupting the world of tech accessories.
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