Fake Ads Promote Toy Story 3 With Retro Toys That Never Existed
Katie Cordrey — May 9, 2010 — Life-Stages
References: movieline & adweek.blogs
These fake ads promote 'Toy Story 3' with toys that never existed, and have gone viral. The spots are designed to look like 1980's toy commercials for Lots-o’-Huggin’ Bear. The Lots-o’-Huggin’ Bear is a character in 'Toy Story 3' and is a soon to be released toy, but the lovable teddy bear was not a toy in the 1980's.
The fake ad production is so convincing that people don't realize the VHS tape static crawling along the bottom of the screen as the video streams is just part of the ruse.
The fake ad production is so convincing that people don't realize the VHS tape static crawling along the bottom of the screen as the video streams is just part of the ruse.
Trend Themes
1. Retro Toy Advertising - Disruptive innovation opportunity: Create fake ads that promote modern products with a nostalgic twist, capturing consumers' attention and generating viral buzz.
2. Viral Marketing Campaigns - Disruptive innovation opportunity: Develop creative and compelling ads that mimic vintage styles to create nostalgia-driven campaigns that resonate with audiences and go viral.
3. Authenticity in Advertising - Disruptive innovation opportunity: Emphasize transparency and authenticity in advertising by utilizing fake advertisements to showcase the importance of genuine marketing messages.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Incorporate retro-themed marketing strategies, such as fake ads for non-existent retro toys, to attract nostalgia-loving consumers and capture market share.
2. Advertising & Marketing - Disruptive innovation opportunity: Explore unconventional advertising approaches, like creating fake ads that elicit nostalgia, to capture audiences' attention and create memorable campaigns.
3. Entertainment & Media - Disruptive innovation opportunity: Harness the power of viral nostalgia-driven content, such as fake toy commercials, to engage audiences and drive interest in upcoming movies, TV shows, or other entertainment products.
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