The 'Fairy' Smart Speaker Connects Consumers to a Virtual Assistant
Michael Hemsworth — October 20, 2017 — Tech
References: bki-d & yankodesign
Virtual assistants are showing up more and more in the consumer technology product market as a way to offer streamlined access to data and digital information, which is what the 'Fairy' smart speaker is destined to enable.
Developed by BKID, the 'Fairy' works by incorporating a small screen that will display information, while the unit also provides connectivity to an AI assistant that is provided by a telecom service. This moves beyond technologies from product manufacturers and shifts it to subscription services to further enhance how they're positioned.
The 'Fairy' smart speaker looks friendly and approachable in order to make it more appealing to consumers who might otherwise feel intimidated by such advanced technology within their home.
Developed by BKID, the 'Fairy' works by incorporating a small screen that will display information, while the unit also provides connectivity to an AI assistant that is provided by a telecom service. This moves beyond technologies from product manufacturers and shifts it to subscription services to further enhance how they're positioned.
The 'Fairy' smart speaker looks friendly and approachable in order to make it more appealing to consumers who might otherwise feel intimidated by such advanced technology within their home.
Trend Themes
1. Virtual Assistant Home Speakers - As the market for virtual assistants expands, integrating them into home speakers provides a more streamlined experience for users.
2. Subscription-based Product Enhancement - The trend of subscription-based services enhances product offerings, such as the AI assistant provided by the telecom service in the 'Fairy' smart speaker.
3. Approachable Smart Speaker Design - Designing smart speakers to look friendly and approachable, like the 'Fairy' smart speaker, can make them more appealing to consumers who may otherwise feel intimidated by the technology.
Industry Implications
1. Consumer Electronics - Integration of virtual assistants into home speakers is a disruptive innovation opportunity that companies in this industry can explore.
2. Telecommunications - Subscription-based services, such as telecom-provided AI assistants, offer disruptive innovation opportunities for this industry to enhance their product offerings.
3. Industrial Design - Designing approachable and user-friendly smart speakers is an important aspect of creating a successful product, offering an innovation opportunity for the industrial design industry.
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