Fairfields Farm Crisps Now Feature a Dairy and Meat-Free Recipe
Michael Hemsworth — March 18, 2022 — Marketing
References: fairfieldsfarmcrisps & talkingretail
Fairfields Farm crisps has relaunched one of its most popular snack flavors in a bid to provide consumers in the UK with more options when it comes to plant-based fare. The brand is debuting a 100% plant-based version of its signature Cheese & Onion flavor, which comes on the heels of vegan-friendly Rib of Beef and Bacon & Tomato flavors previously launched. The vegan-friendly snacks are arriving in 40-gram bags for 80p, while the 150-gram sharing pack is priced at £1.99.
Co-Founder Laura Strathern commented on the new Fairfields Farm crisps product launch, saying, "The demand for plant-based snack choices is greater than ever and after the success of both our Bacon & Tomato and Rib of Beef vegan-friendly crisps, we decided it was time to launch another much-loved flavour. We’re particularly happy at this delicious development because it marks our brand’s transition to being entirely free of dairy and meat, as well as gluten.”
Co-Founder Laura Strathern commented on the new Fairfields Farm crisps product launch, saying, "The demand for plant-based snack choices is greater than ever and after the success of both our Bacon & Tomato and Rib of Beef vegan-friendly crisps, we decided it was time to launch another much-loved flavour. We’re particularly happy at this delicious development because it marks our brand’s transition to being entirely free of dairy and meat, as well as gluten.”
Trend Themes
1. Plant-based Snacks - Opportunities for companies to innovate and offer vegan-friendly options to cater to the growing demand for plant-based food choices.
2. Revamped Snack Flavors - Opportunities for companies to launch new and improved versions of popular snack flavors to appeal to changing consumer preferences.
3. Alternative Protein Sources - Opportunities for companies to experiment with alternative protein sources and introduce more meat-free options in the snack industry.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can innovate and expand their product lines to offer plant-based snack options to cater to changing consumer preferences.
2. Sustainable Agriculture - Companies in the sustainable agriculture industry can explore and develop alternative protein sources to meet the growing demand for plant-based food choices.
3. Packaged Snacks - Companies in the packaged snacks industry can revamp popular snack flavors using plant-based ingredients to offer vegan-friendly options and appeal to a wider audience.
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