This Floral Serum Branding is Simple Yet Sophisticated
Mishal Omar — August 30, 2016 — Fashion
References: wearedepot.au & packagingoftheworld
Facial serums are currently extremely popular and have turned into a regular part of many people's skincare routines and these products were designed to target specific skin problems.
The 'Bare Cosmetics' serum branding was designed by design studio 'Depot Creative' and is equal parts informative and attractive. Each individual facial serum is targeted for specific skin types including oily, normal, dry and combination. The individual packages are minimal with a white backdrop and gray labels, while ethereal flowers make up the central design of each of these botanical serums. The product itself is held in a bulb-shaped glass container that has a dropper for easy access to the serum.
These sophisticated facial serums are perfect for people looking to target skin problems in a natural but luxurious way.
The 'Bare Cosmetics' serum branding was designed by design studio 'Depot Creative' and is equal parts informative and attractive. Each individual facial serum is targeted for specific skin types including oily, normal, dry and combination. The individual packages are minimal with a white backdrop and gray labels, while ethereal flowers make up the central design of each of these botanical serums. The product itself is held in a bulb-shaped glass container that has a dropper for easy access to the serum.
These sophisticated facial serums are perfect for people looking to target skin problems in a natural but luxurious way.
Trend Themes
1. Natural Skincare - The demand for natural skincare products continues to grow, creating opportunities for innovative and effective facial serums made from botanical ingredients.
2. Targeted Skincare - Consumers are increasingly seeking skincare products that address specific skin problems, presenting opportunities for facial serums formulated for oily, normal, dry, and combination skin types.
3. Minimalist Packaging - Minimalistic and aesthetically pleasing packaging designs, like Bare Cosmetics' ethereal floral serums, are gaining popularity and differentiating brands in the skincare industry.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the growing demand for natural, targeted skincare products by creating innovative facial serums with botanical ingredients.
2. Design and Packaging - The design and packaging industry has the opportunity to adopt and create minimalist and visually appealing packaging designs for skincare products, attracting consumers who value simplicity and sophistication.
3. Health and Wellness - The health and wellness industry can tap into the trend of natural skincare by offering facial serums that promote healthy and radiant skin using botanical and organic ingredients.
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