The ‘Facebook: Dissecting the Ad Giant’ Infograph is
Jennifer Gosnell — June 22, 2012 — Marketing
References: visual.ly
Every advertiser knows that demographics and exposure are key, which makes the ‘Facebook: Dissecting the Ad Giant’ infograph the perfect tool for determining whether Facebook ads are right for you and your business. With over 845 million active monthly users across the globe, Facebook most definitely has the exposure you just might be looking for.
Boasting over $1.3 trillion dollars in ads in 2011 alone, it has become the biggest display ad service that spans across the globe. One of the most important Facebook findings is that people are more likely to ‘like’ a page than they are to click on an ad. Information like this can be utilized to hit key demographics and surge your internet presence. Keep this information in mind next time you plan your Facebook ad or fan page.
Boasting over $1.3 trillion dollars in ads in 2011 alone, it has become the biggest display ad service that spans across the globe. One of the most important Facebook findings is that people are more likely to ‘like’ a page than they are to click on an ad. Information like this can be utilized to hit key demographics and surge your internet presence. Keep this information in mind next time you plan your Facebook ad or fan page.
Trend Themes
1. Demographic Targeting - Identify key demographics to effectively reach your target audience with social media advertising.
2. Engagement Marketing - Focus on creating engaging content to encourage interactions and 'likes' instead of relying solely on ad clicks.
3. Global Advertising Reach - Leverage the massive user base of platforms like Facebook to extend the reach of your advertisements worldwide.
Industry Implications
1. Digital Advertising - Utilize social media platforms like Facebook to maximize the effectiveness of your digital advertising campaigns.
2. Market Research - Use data-driven insights from social media platforms to refine your market research strategies and target specific demographics.
3. Online Presence Management - Manage and enhance your brand's online presence through strategic social media advertising and engagement.
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