The Facebook Cayman S Celebrates Porsche's Two Million Fans
Michael Hines — January 22, 2012 — Autos
References: 2m.porsche & carbuzz
The Porsche featured here may initially appear to be wrapped in bacon, but the Facebook Cayman S is actually covered in two million small photographs. This specially wrapped Porsche is a celebration of Porsche reaching two million fans on Facebook. The car's unique covering is made up of the profile pictures of all of those fans.
The unique color scheme of the Facebook Cayman S was inspired by the 917 K, the first Porsche to score an overall victory at the 24 Hours of Le Mans. If you were one of the two million fans of Porsche on Facebook you can find your photo on the car using its official website. If you prefer to see yourself in person, then you have to travel to the Porsche museum where the Facebook Cayman S will be on display.
The unique color scheme of the Facebook Cayman S was inspired by the 917 K, the first Porsche to score an overall victory at the 24 Hours of Le Mans. If you were one of the two million fans of Porsche on Facebook you can find your photo on the car using its official website. If you prefer to see yourself in person, then you have to travel to the Porsche museum where the Facebook Cayman S will be on display.
Trend Themes
1. Social Media Vehicle Wraps - Creating customized car wraps with social media engagement for brands to boost their online presence and gain customer loyalty.
2. Personalized Printing Technology - Use of innovative printing technology to create customized designs using customers' profile pictures uploaded from their social media accounts.
3. Interactive Brand Activations - Using interactive brand activations to increase consumer engagement and build brand awareness, such as the Facebook Cayman S which is covered with two million fans' profile pictures.
Industry Implications
1. Automotive Industry - Opportunity to incorporate personalized social media car wraps as a value-add service to customers, while promoting brand image and increasing social media engagement.
2. Printing Industry - Opportunity to develop personalized printing technology that allows individuals to create custom designs using their own social media profile pictures.
3. Marketing Industry - Opportunity to create interactive brand activations that facilitate the engagement of customers with the brand and increase social media activity resulting in increased brand awareness and loyalty.
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