Facebook Cards Lets Users Enhance Offline Business Networking
Katherinev123 — January 6, 2012 — Business
References: eu.techcrunch & guardian
UK-based printing startup Moo is working with social media giant Facebook on "social business cards," or Facebook Cards. The Facebook Cards will allow online users to brand themselves offline by enabling them to create custom business cards based on their Facebook profiles, such as their Facebook Timeline information and photos.
According to The Guardian, Facebook believes that it's the ideal time to offer a card service since users can now create more creative business cards using Facebook Timeline, which was launched last year. As Facebook spokeswoman Jillian Stefanki states, "Timeline helps people tell their story on Facebook...The Moo.com integration makes it possible for people to take the same experience with them offline."
The Facebook Cards will be available in sets of 50 cards, although Moo is giving away free custom business cards to the first 200,000 users as a kick-off promotion. The price for a pack of 50 Facebook Cards will be about $15.50 USD.
According to The Guardian, Facebook believes that it's the ideal time to offer a card service since users can now create more creative business cards using Facebook Timeline, which was launched last year. As Facebook spokeswoman Jillian Stefanki states, "Timeline helps people tell their story on Facebook...The Moo.com integration makes it possible for people to take the same experience with them offline."
The Facebook Cards will be available in sets of 50 cards, although Moo is giving away free custom business cards to the first 200,000 users as a kick-off promotion. The price for a pack of 50 Facebook Cards will be about $15.50 USD.
Trend Themes
1. Social Media Business Cards - Customizable business cards that showcase a user's Facebook profile.
2. Offline Branding - Integrating online branding with offline networking.
3. Social Media Integration - The merging of social media profiles with physical merchandise.
Industry Implications
1. Printing - The printing industry can capitalize on the demand for customized social media business cards.
2. Social Media - The social media industry can offer more offline integration options for their users.
3. Marketing - Marketing and advertising agencies can incorporate social media business cards as part of their client's branding strategy.
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