Singers Refuse To Get on Stage Unless They Have A Shure
Going Like Sixty — February 25, 2009 — Marketing
References: mediapost
Google is getting hammered now because critics say they are becoming a monopoly. A company that didn’t exist a dozen years ago, becomes a monopoly? How about a microphone company that has been in existence for decades that singers will absolutely NOT perform without? Shure Microphones is that company.
The brand loyalty that companies spend millions to attain was achieved by only providing the best quality at a reasonable price. Shure wants to be sure they retain that position and have launched a new campaign: “Reason Why” to reinforce the tagline “Legendary Performance.”
The brand loyalty that companies spend millions to attain was achieved by only providing the best quality at a reasonable price. Shure wants to be sure they retain that position and have launched a new campaign: “Reason Why” to reinforce the tagline “Legendary Performance.”
Trend Themes
1. Brand Loyalty - Companies can achieve brand loyalty by providing high-quality products at a reasonable price.
2. Monopoly Criticism - Google is facing criticism for potentially becoming a monopoly in the market.
3. Microphone Preference - Singers demonstrate strong loyalty to using Shure microphones for their performances.
Industry Implications
1. Technology - Companies like Google are facing the challenge of balancing growth while avoiding monopolistic behavior.
2. Audio Equipment - The success of Shure Microphones highlights the opportunities in the audio equipment industry.
3. Advertising - Shure's new campaign 'Reason Why' presents an innovative approach to reinforce brand loyalty and promote legendary performance.
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